Which tool can be utilized to track email marketing and score campaigns effectively?

Pardot is specifically designed for managing and optimizing marketing automation, including email campaigns. It provides robust features that allow marketers to track email marketing efforts and score campaigns effectively. With Pardot, you can create and manage email marketing campaigns, segment audiences, and automatically score leads based on their interactions with your emails and other marketing efforts. This scoring system helps prioritize leads for sales teams, ensuring that they focus on the most engaged prospects.

In contrast, Salesforce Inbox primarily enhances productivity through email and calendar integration, but it does not offer the comprehensive tracking and campaign scoring capabilities that Pardot provides. Third-party ETL (Extract, Transform, Load) tools are used for data integration and may not focus on marketing campaign management or tracking specifically. Program Enrollment relates to tracking student engagement in educational contexts but does not apply to tracking email marketing campaigns or scoring. Therefore, Pardot stands out as the ideal tool for the purpose identified in the question.